AI Six Podcast
Introducing the AI Six Podcast: Learn AI on the Go
Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI Six Podcast – a practical, daily resource designed to make AI learning manageable and relevant.
What Is the AI Six Podcast?
The AI Six Podcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a public sector marketing expert, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.
Why Six Minutes?
Marketers often have busy schedules. The AI Six Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.
What to Expect
Here’s what the podcast includes:
- Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.
- Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.
- Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.
Who Is This Podcast For?
This podcast is ideal for marketing professionals who want to:
- Learn how AI can streamline marketing tasks.
- Find tools that improve efficiency and creativity.
- Understand how to incorporate AI ethically and effectively.
- Stay informed about developments in AI for marketing.
AI Six Podcast
Ep 8: The Klarna Experience – Replacing People with AI
Klarna, the ‘shop now pay later’ app is one of the first big companies to embrace AI. So much so it’s customer service agent is now doing the work of 700 people.
AI-powered customer service is nothing new, but Klarna has taken automation to the next level. As their CEO Sebastian Siemiatkowsk says, it’s a game-changer, so are we witnessing a dangerous over-reliance on AI at the cost of human jobs?
According to Klarna, their AI-powered bots now manage two-thirds of their customer service queries, representing 2.3 million conversations. It’s available in 23 markets, 24/7 and communicates in more than 35 languages dealing mainly with refunds, order issues, and general inquiries.
And they do it with lightning speed, cutting response times from minutes to seconds.
So, the real question is: Will Klarna’s AI-first model become the norm, or will companies realise the value of keeping humans in the loop?
Need More Support?
If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.
